What is CRBT (Caller Ring Back Tone) distribution?

CRBT (Caller Ring Back Tone) distribution lets artists and labels set their songs as caller tunes on Indian telecom networks: Jio, Airtel, Vi (Vodafone Idea) and BSNL. When someone calls a user who has set your song, the caller hears your music instead of a standard ring. Video Generation delivers CRBT to all four operators, and you keep 100% ownership of your music.

How to set my song as callertune on Jio and Airtel?

To set your song as a callertune on Jio and Airtel, you need a music distributor like Video Generation. Upload your song on our platform, select CRBT distribution for Jio and Airtel, and we process it, usually within 6-14 business days. Once live, users can set your song as their caller tune through the JioSaavn app (for Jio) or through Airtel Hellotunes (for Airtel).

Which telecom networks does Video Generation deliver CRBT to?

Video Generation delivers CRBT caller tunes to all 4 Indian telecom networks: Jio, Airtel (Hellotunes), Vi and BSNL. Delivery usually takes 6-14 business days, CRBT is included on every plan, and you keep 100% ownership of your music with no lock-in and no takedown fee. The same upload also reaches 150+ music platforms, YouTube Content ID and white label solutions.

How much does CRBT callertune distribution cost?

CRBT caller tunes are included on every plan, Free and Pro. The Free plan has no upload fee and there is no takedown fee; Pro Artist is ₹1,999/year + GST. For questions, write to support@videogeneration.in.

How long does it take to set a caller tune on Indian networks?

CRBT caller tune distribution usually takes 6-14 business days through Video Generation. This includes processing time with telecom operators Jio, Airtel, Vi, and BSNL, and each operator sets its own timing. Once approved, your song becomes available for users to set as their caller tune through the respective apps and codes.

Does Video Generation provide white label music distribution with CRBT?

Yes. White-label plans let labels and entrepreneurs offer distribution under their own brand, with CRBT delivery to Jio, Airtel, Vi and BSNL, 150+ platforms, YouTube Content ID and CMS services. Plans are priced by quotation.

CRBT Caller Tune Distribution India

Put your Ahirani, Marathi or Khandeshi song on the phones people actually call. Video Generation delivers caller tunes (CRBT) to Jio, Airtel, Vi and BSNL from the same upload as your streaming release, and you keep 100% ownership of your music.

Start CRBT Distribution

Jio

Jio Callertune

Set your song via the JioSaavn app. 511M mobile subscribers.

airtel

Airtel Callertune

Delivered through Airtel Hellotunes. 494M mobile subscribers.

Vi Callertune

Vodafone Idea caller tunes. 200M mobile subscribers.

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BSNL

BSNL Callertune

Government telecom. 94M mobile subscribers.

Figures are wireless (mobile) subscribers at the end of September 2026, from TRAI Press Release No. 140/2026 (27 October 2026). They count mobile subscribers, not caller-tune users.

Why Choose Video Generation

Why Artists Use Video Generation for CRBT

You Keep Your Music

Ownership stays with you on every plan, and CRBT is included on every plan. No lock-in and no takedown fee.

Usually 6-14 Business Days

Each operator sets its own timing and approval, so plan a caller tune for a festival or release date with a few weeks to spare. We handle the operator submissions.

One Upload, 150+ Platforms

The same release also goes to Spotify, Apple Music, YouTube Music, Amazon, JioSaavn and Gaana, so a regional hit can run on streaming and caller tunes together.

White Label Option

Running a label or a small aggregator? White-label plans with your own brand, dashboard and CRBT support are priced by quotation.

YouTube Content ID

Content ID is available on every plan, so re-uploads of a popular Ahirani or Marathi video can be matched and claimed.

Support in Your Language

Email support on working days in Hindi, English and Marathi, for CRBT submissions and operator queries.

Simple Process

How CRBT Distribution Works

Upload Your Song

Create a free account and upload the track with its metadata and artwork.

Choose CRBT Networks

Pick Jio, Airtel, Vi, BSNL, or all four.

We Submit to Operators

Our team submits your song to each telecom operator and follows up on approvals.

Go Live

Your caller tune usually goes live in 6-14 business days. You keep 100% ownership of your music.

At a Glance

What You Get

Feature	Video Generation
Telecom networks	Jio, Airtel (Hellotunes), Vi, BSNL
Typical delivery	6-14 business days, set by each operator
Platform distribution	150+ platforms from the same upload
YouTube Content ID	Available on every plan
CRBT caller tunes	Included on every plan
Lock-in or takedown fee	None
White label	Available, priced by quotation

FAQs

CRBT Distribution FAQs

What is CRBT (Caller Ring Back Tone)? +

CRBT stands for Caller Ring Back Tone: the song a caller hears instead of the usual ring while waiting for you to pick up. Through Video Generation, artists can make their songs available as caller tunes on Jio, Airtel, Vi and BSNL.

How do I set my song as a Jio caller tune? +

Create an account, upload your track and choose CRBT for Jio. We submit it to Jio, and once it is approved (usually 6-14 business days) listeners can find your song and set it as their caller tune through the JioSaavn app.

Is CRBT distribution free with Video Generation? +

CRBT caller tunes are included on every plan, Free and Pro, at no extra charge. The Free plan has no upload fee and there is no takedown fee. Only the royalty share follows your plan, and Pro Artist costs ₹1,999/year + GST. You keep 100% ownership of your music.

Can I get white label music distribution with CRBT? +

Yes. White-label plans let a label or entrepreneur offer distribution under their own brand, including CRBT delivery to Jio, Airtel, Vi and BSNL, 150+ platforms, YouTube Content ID and CMS support. Plans are priced by quotation; contact us for details.

How many songs has Video Generation distributed? +

Video Generation has distributed over 2.5 Lakh (250,000+) songs for 3500+ labels since 2010.

What should I check before choosing a CRBT distributor? +

Check which telecom networks are covered, whether CRBT is included in the plan or charged extra, whether there is a lock-in or takedown fee, the payout threshold, and how royalties are calculated. At Video Generation, CRBT covers Jio, Airtel, Vi and BSNL, is included on every plan, and has no lock-in or takedown fee. Read each distributor's own current terms before you decide.