Video Generation ("we", "us", "our") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you use our website (videogeneration.in), our CMS platform (cms.t9music.com), and related services.
This policy complies with the Digital Personal Data Protection Act, 2023 (DPDPA), the Information Technology Act, 2000, and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.
1. Information We Collect
| Data Category |
Details |
Purpose |
| Identity Data |
Full name, artist/label name, stage name |
Account creation, royalty processing |
| Contact Data |
Email address, phone number |
Service communication, support |
| Financial Data |
Bank account details, UPI ID, PAN card |
Royalty payments, TDS compliance |
| Content Data |
Audio files, artwork, metadata, ISRC codes |
Music distribution services |
| Usage Data |
Login times, pages visited, browser info |
Platform improvement, security |
| Technical Data |
IP address, device type, OS version |
Security, fraud prevention |
2. How We Use Your Information
We use your personal data for the following legitimate purposes:
- Service Delivery: To distribute your music across 150+ streaming platforms worldwide.
- Royalty Management: To calculate, process, and pay your royalties accurately and on time.
- Account Management: To create and manage your artist/label account on our CMS platform.
- CRBT Services: To register and manage your songs on telecom platforms (Jio, Airtel, Vi, BSNL).
- YouTube Content ID: To register and protect your content on YouTube's CMS system.
- Communication: To notify you about releases, payments, platform updates, and service changes.
- Legal Compliance: To comply with Indian tax laws (TDS under Section 194J), copyright regulations, and other applicable laws.
- Fraud Prevention: To detect and prevent unauthorized access or fraudulent activity on your account.
3. Legal Basis for Processing
We process your personal data on the following legal grounds as per the DPDPA 2023:
- Consent: You provide explicit consent when you create an account and agree to our Terms & Conditions.
- Contract Performance: Processing necessary for our distribution agreement with you.
- Legal Obligation: Compliance with tax laws, copyright regulations, and court orders.
- Legitimate Interest: Platform security, fraud prevention, and service improvement.
4. Data Sharing & Third Parties
We share your data only with the following categories of third parties, strictly as necessary for service delivery:
- Digital Streaming Platforms (DSPs): Spotify, Apple Music, Amazon Music, YouTube Music, JioSaavn, Gaana, Wynk, and other distribution partners (artist name, content metadata).
- Telecom Companies: Jio, Airtel, Vi, BSNL for CRBT callertune services.
- Payment Processors: Banks and payment gateways for royalty disbursement.
- Regulatory Bodies: PPL, IPRS, and other copyright societies for rights registration.
- Government Authorities: Income Tax Department (TDS compliance), as required by law.
We do NOT sell, trade, or rent your personal information to any third parties for marketing purposes.
5. Data Security
We implement industry-standard security measures as prescribed under Section 43A of the IT Act, 2000 and the SPDI Rules, 2011:
- Encryption: SSL/TLS encryption for all data transmitted between your browser and our servers.
- Access Control: Role-based access control ensuring only authorized personnel can access your data.
- Secure Storage: Data is stored on secured servers with regular security audits.
- Password Protection: Passwords are hashed and salted — we cannot view your passwords.
- Regular Backups: Automated backups to prevent data loss.
- Incident Response: Established breach notification procedures in compliance with CERT-In guidelines.
6. Data Retention
We retain your personal data for the following periods:
- Active Account Data: For the duration of your agreement with us, plus 2 years after termination.
- Financial Records: Minimum 8 years as required under Indian tax laws (Income Tax Act, 1961).
- Content Metadata: For as long as your music is available on distribution platforms.
- Communication Records: Up to 3 years for dispute resolution purposes.
- Usage/Technical Data: Up to 12 months from collection.
7. Your Rights (Data Principal Rights)
Under the DPDPA 2023, you have the following rights as a "Data Principal":
- Right to Access: Request a summary of your personal data we hold and how it's being processed.
- Right to Correction: Request correction or updating of your inaccurate or incomplete personal data.
- Right to Erasure: Request deletion of your personal data (subject to contractual and legal obligations).
- Right to Grievance Redressal: File a complaint with our Data Protection Officer or the Data Protection Board of India.
- Right to Nominate: Nominate another person to exercise your data rights in case of death or incapacity.
To exercise any of these rights, email us at [email protected] with the subject line "Data Rights Request". We will respond within 30 days.
8. Cookies & Tracking Technologies
Our website uses cookies and similar technologies to enhance your browsing experience:
- Essential Cookies: Required for website functionality (login sessions, form submissions).
- Analytics Cookies: Help us understand how visitors use our site (Google Analytics).
- Performance Cookies: Monitor website speed and optimize loading times.
You can manage cookie preferences through your browser settings. Disabling essential cookies may affect website functionality.
9. Children's Privacy
Our services are not directed to individuals under the age of 13 years. If you are between 13 and 18 years of age, you must have consent from a parent or legal guardian to use our services. We do not knowingly collect personal data from children under 13. If we become aware that a child under 13 has provided us with personal information, we will delete it promptly.
10. International Data Transfers
As a music distribution service, your content metadata (artist name, song titles, artwork) is shared with international streaming platforms. By using our services, you consent to the transfer of this data to servers located outside India, subject to adequate safeguards and in compliance with the DPDPA 2023 provisions on cross-border data transfer.
11. Changes to This Policy
We may update this Privacy Policy from time to time. When we make significant changes, we will:
- Update the "Last Updated" date at the top of this page.
- Notify registered users via email or CMS dashboard notification.
- Provide a summary of key changes on our website.
Your continued use of our services after such changes constitutes your acceptance of the updated policy.
12. Contact & Grievance Officer
For any privacy-related queries, concerns, or complaints, please contact us:
In accordance with the IT Act, 2000 and the DPDPA, 2023, a designated Grievance Officer is available to address your data protection concerns. Details of the Grievance Officer are available upon request.
If you are not satisfied with our response, you have the right to file a complaint with the Data Protection Board of India as established under the Digital Personal Data Protection Act, 2023.
By using Video Generation's services, you acknowledge that you have read and understood this Privacy Policy. For our complete service terms, please review our Terms and Conditions.
